Let nature colour your imagination with Sense Colour

Bold beetroot, eye-catching carrot or bright blue spirulina? From shelf to plate, colour has the power to expand the sensory experience of a food or beverage product, allowing consumers to eat with their eyes. 

At Givaudan, we are constantly inspired by nature’s palette of vibrant hues. By adding a pinch of imagination, our Sense Colour range transforms natural colours into a multitude of creative, clean label solutions.

Read our Sense Colour news and insights

Meeting your natural colour challenges

Today’s consumers are becoming more mindful in their food and beverage choices. Demand for natural, sustainable and easily recognisable ingredients is on the rise, while artificial colours are on their way out. At the same time, social media has made visual appeal and share-worthy food experiences more important than ever. To help our customers meet these challenges and transition seamlessly from artificial to natural colours, we offer a rainbow of solutions – enabling you to reimagine products without compromising on taste or performance.

We are ready to support you every step of the way in creating the perfect natural colour solution for your product:

• Wide range of high-performance solutions
  Choose from a complete palette of clean label and naturally sourced solutions, adapted to deliver performance, transparency and authenticity.
   
• Botanical expertise for reliable quality
  Your product is in safe hands thanks to our quality, broad sourcing and agronomy network, and strong connections to local markets.
   
• Holistic colouring experience
  Our solutions reflect our expertise in both taste and wellbeing, as well as our extensive consumer research. We also offer extended technical, application and regulatory support.