Colouring the future of food, naturally – news and insights
From bold beetroot red to bright spirulina blue, nature offers endless possibilities to create intense multi-sensory food experiences.
At Givaudan, we convert the best of nature to support customers in the design of visually appealing food that will delight consumers. With over 30 years of experience in the plant world, our experts support you every step of the way in creating the perfect, authentic natural colour solution for meeting all your needs and challenges.
By combining our creative forces, we develop innovative products that bring unique food experiences to consumers. Together, we colour the future of food.
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Cleaner, better, trendier – natural colours at the heart of the food experience revolution
The food and beverage industry has evolved faster than ever over the past few years.
Consumers are also increasingly turning their backs on synthetic ingredients and looking for “better-for-me” products.
To satisfy the modern palate and inspire social media trends, food and drinks not only have to taste good, they also have to deliver multi-sensory food experiences that do good and feel good for body, mind and planet.
Download our colour paper to learn more about these trends and how our Sense Colour natural solutions can help you meet consumer expectations.
Hello, yellow!
Sunny yellow hues are lighting up the world of food.
Yellow is the go-to hue for all kinds of sweet and savoury foods, and its popularity has skyrocketed in recent months. But a burst of colour is not enough: consumers also expect clean labels, natural ingredients and memorable, multi-sensory food experiences.
Inspired by nature’s amazing palette, Givaudan offers a variety of sustainable and high-performing colouring solutions for all types of food and beverages.
Over to you, blue!
In the world of food, blue – the colour of magic and wonder, cognition and calm – is having a moment.
With consumers eager to experience its mesmerising hues, the colour blue has taken the food industry by surprise. Incredibly, the vibrant pigmentation comes from a natural foodstuff called spirulina, a blue-green algae cultivated worldwide.
The Sense Colour Ultimate Blue Spirulina range by Givaudan could not be in a better position to respond to the growing demand for sensory surprise and renewed creativity, as well as natural and appealing wellness foods.