Creating tomorrow’s natural mind and energy solutions
From adaptogens that calm the mind to energising plants that boost vitality, consumers are seeking wellness experiences to help them perform throughout the day.
With a wide offer of natural, responsibly sourced botanical ingredients, Givaudan’s mind and energy platform is designed to address a broad range of consumer needs.
Whether you’re designing a nutritional supplement, food or beverage application, we have the ingredient solutions and formulation support to help you create your next mind or energy blockbuster.
Navigating the mind-energy continuum
The “mind-energy continuum” categorises consumer needs into four pillars: energy, cognition, relaxation, and sleep. We’ve gathered insights to help understand consumer motivations and offer solutions to address the consumer’s needs from morning till night.
The continuum highlights the interconnections between consumer needs throughout the day: providing a pick-me-up in the afternoon to seize the day, calming the mind to improve focus at work, or relaxing before settling down for a good night’s sleep.
What do consumers really expect from an energy product?
- 38% of Australians want to “stay focused all day long”
- 35% of Europeans want to “wake up sharper”
- 25% of Japanese want to “improve stamina/endurance”
The vitalising powers of yerba mate
Yerba mate has been consumed since pre-Colombian times by Guarani people, who called it the “drink of the Gods” and believed it provided strength.
It is traditionally consumed all day long for its gentle energy benefits in Argentina and Southern Brazil, typically in a wooden gourd with a metal straw called bombilla.
Yerba mate leaves contain naturally occurring caffeine, which has been proven in humans to decrease fatigue¹, increase vigilance and psychomotor performance2-4 and enhance parameters related to brain activity5.
- Glade, M. J. Nutrition 2010, 26 (10), 932-938.
- Rees, K. et al. Psychopharmacology (Berl) 1999, 145 (2), 181-188.
- Yu, G. et al. Br. J. Clin. Pharmacol. 1991, 32 (3), 341-345.
- Doherty, M. et al. J. Sports Sci. 2004, 22 (7), 637-643.
- Bruce, M. et al. Br. J. Clin. Pharmacol. 1986, 22 (1), 81-87.
What benefits motivate consumers to buy products targeting cognition?
- 31% of Japanese want to “clear their mind”
- 33% of Australians want to “improve focus/attention/concentration”
- 25% of Europeans want to “reduce the risk of disease like Alzheimer’s or dementia”
Cereboost® American ginseng for mind and cognition
Cereboost® is an extract of American ginseng that delivers powerful adaptogens for calming the mind and enhancing cognitive performance.
Five published papers have reinforced Cereboost®’s traditional use knowledge; for deficiency of qi and yin, dysphoria and tiredness, to help relieve restlessness and/or nervousness with clinical outcomes; in calmness, attention and memory improvements and better mood.
What kind of mood and relaxation support are consumers seeking from mood and relaxation products?
- 38% or Europeans expect it to “put them in a better mood”
- 35% of Japanese want to “reduce mental fatigue”
- 20% of Australians want to “improve their motivation”
Evening chamomile
Chamomile has been described in medical writings of ancient Mediterranean civilisations. The Egyptians dedicated the herb to the sun and worshiped it for its calming and healing properties. Greek physicians prescribed it for fevers and female disorders. Chamomile is also one of the “Nine Sacred Herbs” of the “Lacnunga”, an ancient Anglo-Saxon manuscript. Its most popular traditional use is through an infusion of dry flowers into hot water – about 1 million cups a day are consumed.
Scientists have investigated chamomile’s impact on anxiety in clinical studies¹, and attributed its properties to a benzodiazepine-like hypnotic activity²,³.
- Amsterdam, J. D. et al. J. Clin. Psychopharmacol. 2009, 29 (4), 378-382.
- Gyllenhaal, C. et al. Sleep Med Rev 2000, 4 (3).
- Shinomiya, K. et al. Biol. Pharm Bull. 2005, 28 (5), 808-810.
Consumers are looking for more from sleep products than just helping them nod off at night
- 41% of Japanese are hoping to “wake up sharper”
- 20% of Europeans want to “look better physically”
- 14% of Australians want to “boost their immune defenses”
Cyracos® for a natural sleep experience
Cyracos® is a proprietary lemon balm extract that delivers natural relaxation and sleep benefits. Lemon balm has been traditionally used in herbal medicine to help promote sleep during periods of restlessness or insomnia due to mental stress.
Traditional findings are supported by Cyracos® specific studies showing Cyracos®’ ability to eliminate symptoms of insomnia and anxiety after only two weeks of consumption.
Traditional findings are supported by Cyracos® specific studies showing Cyracos®’ ability to eliminate symptoms of insomnia and anxiety after only two weeks of consumption..
Embark on a co-creation journey to design your next mind and energy product
Not sure where to begin? From exclusive market insights to labelling insights, Givaudan works with customers to create winning products using our six step co-creation process.
This page is intended to provide business-to-business information. It is not for communication to end consumers.
The information provided and its uses must be checked for compliance under appropriate local regulations.
There is currently no harmonised legal definition for naturalness of food ingredients.
Any communication to end consumers must be done according to the appropriate local regulations/guidances.
